Our Journey

Reliably Serving Australia For Over 70 Years

IPD Group is an Australian owned company with a national footprint servicing the electrical industry. It has been marketing quality global brands including ABB, GE, Socomec, DEHN and Elsteel for more than 70 years.

IPD’s core focus is power distribution, power monitoring, industrial control, renewables, test and measurement, and services, across a range of verticals such as power generation, commercial, hospitality, infrastructure, and sports and leisure facilities. The services division provides expertise on low voltage/medium voltage testing, calibration, refurbishment, maintenance, and installation.

IPD’s vision is to add value to the electrical industry. The group has recently evolved through acquisitions, enabling growth and opportunity within the business. These include Central Test, a NATA accredited high voltage testing and calibration business, Trio test and measurement, Zinfra HV testing, Addelec Power Services and most recently Control logic. Each business complements the product range with an array of service solutions that increases the group's capabilities for its new and existing customer base.

IPD delivers high quality reliable electrical equipment incorporating strict compliance with its Quality Assurance ISO 9001-2015 certification. Its engineering team develops, tests, and certifies equipment ensuring conformity to Australian and international standards, delivering the highest customer satisfaction.

IPD welcomes you to the business and looks forward to being a supplier of choice.


Our Purpose

To help build a future where sustainable electrical infrastructure creates a better life for all.

People first

We respect every individual, valuing their unique perspectives and contributions.

Knowledge is our key

Knowledge is our greatest tool in helping customers thrive and succeed.

Earn customers for life

Striving for lifelong customers, one interaction at a time.

Stronger together

With collaboration, we can overcome any challenge together.

Own it

We take responsibility for our actions to drive positive change.

Courage to evolve

We embrace new opportunities, challenge norms, and evolve together in the pursuit of a sustainable tomorrow.

Board & Management

The Directors bring to the Board relevant experience and skills, including industry and business knowledge, financial management and corporate governance experience.

David Rafter
David Rafter Independent, Non-Executive Chairman
Currently the CEO at Web FM, a global provider of construction and facilities management consulting and software solutions Major roles across David’s 30 year building services career include the CEO of O’Donnell Griffin, a $600m electrical engineering /contracting business and CEO of Haden Engineering a $300m HVAC construction and service company, both part of the ASX listed Norfolk Group via an IPO in 2007. Previously, David was an Executive General Manager at Transfield Services, an ASX listed operations, maintenance and construction services business. David was appointed as a Director on 14 August 2019 and is a member of the AICD.
Andrew Moffat
Andrew Moffat Independent, Non-Executive Director
Andrew has 23 years of corporate and investment banking experience, including serving as a director of Equity Capital markets and Advisory for BNP Paribas Equities. Currently a Non-Executive Director of Sports Entertainment Group Limited, 360 Capital Group Limited and ICP Funding Pty Limited Past public company directorships include Rubik Financial Limited, Keybridge Capital Limited, CCK Financial Solutions Limited, itX Group Limited and Infomedia Limited. Andrew was appointed as a Director on 24 March 2020.
Michael Sainsbury
Michael Sainsbury Executive Director & CEO
Michael has over 25 years’ experience in sales, business development and management within the electrical industry, he joined IPD in 2013 as the National Sales Manager and has been CEO since 2015. Prior to IPD, Michael spent over 13 years working at Schneider Electric where he held various senior management roles in the electrical solutions and power monitoring space.
Mohamed Yoosuff
Mohamed Yoosuff Executive Director - Strategic Development
Mohamed Yoosuff has been an employee and board member of IPD since 2005 Mohamed has held various roles within IPD and has been the CFO since inception. Previously held various senior management positions in manufacturing and distribution companies, including as CFO of Ludowici Group (a manufacturing and distribution business previously listed on ASX) and as Financial Controller of Otis Elevators.

Corporate Governance

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